I recently had to fly for business to Dubai. I ended up flying on United Emirates Airline (UEA). The lady in the picture above is Emma from Manchester. Emma is part of the Cabin crew that was assigned to our area. The outfit she is wearing is what they wear when you board and de-plane the aircraft. I thought it was a cool outfit, but that is not the reason for this entry.
Prior to booking with UEA, I attempted to book as I normally do via Air Canada. Given the last minute timing of the booking due to customer logistics, I expected the cost of the flight to be more expensive regardless of the airline. The price for Air Canada was double the cost to fly via UEA and UEA flew direct, Air Canada I had to transfer. I took the time to call Air Canada and explain to them differences both in time and cost. Their response was pretty much ‘yes we know. And sorry we can’t do anything about it.’
I booked with UEA and it was the best airline decision I ever made. Even considering Air Canada for this trip was naive. The UEA planes are new and amazing. The flight was on a Boeing 777-300. The entertainment system is the best I’ve seen on an aircraft. The selection of television shows, movies, albums, games beats any Canadian or American airline I have been on (and I’ve been on quite a few). And it’s included. No extra charge. You can even use the entertainment system during take off and landing with the exception of the headphones which must be put away. You can watch the map, view the forward or underbelly cameras, or watch the movies without sound. The meals and non-alcoholic drinks are included with the flight.
The staff were amazing. They were friendly, attentive and honestly concerned that everyone was as comfortable as possible. Many times I saw Emma and the others saying “Are you ok?” to different passengers for any of several reasons — and it was real not fake. I mean, they really cared and were really concerned and wanted to make sure things were okay. The staff were smart, attentive, and professional. I spoke with several of the staff, Emma the most as she was the main person in our area. They engaged in conversation, they asked questions, they answered questions and it wasn’t fake. They honestly liked their work and enjoyed talking to the customers. They were interested in them and their comfort. All in all it made for a great flight. One of the advertisements for UEA recruiting on the television in the middle east highlights that they select top of the class individuals for this work. I am willing to bet they do a personality assessment as well prior to hiring. And I bet they pay them well too.
Whatever they do it works! I am not an airline expert but I’d suggest that Air Canada, American Airlines, North West Air and any other North American carrier take a serious look at what they do and start copying it. American Airlines is now going to start charging for baggage, removing flights and laying off staff. It is expected that other airlines will follow suit. Apparently it is due to the rising cost of fuel. United Emirates Airline is posting profits! North American Airlines should take a serious look at how customer service should work and United Emirates Airlines would be a good goal to use.
Colleagues of mine have flown Singapore Airlines and say that it is a similar experience. I haven’t had the chance to fly them yet but it they are posting profits too.
In the future, if I have the option to fly with UEA or Singapore airlines I’ll do it. I won’t even consider North American Airlines.