Globalive, Bell, Telus, Rogers and customer resentment
The Canadian Government announced this morning that Globalive (operating as Windmobile in Canada) is free to enter into the Canadian Market and compete with our Tier 1 providers in the wireless space. Their ability to compete in Canada has been under fire by Rogers, Telus, and Bell for a while now. What I am amazed at most is the responses I have been seeing on Twitter, instant messaging, comments on news articles and even a poll. If it wasn’t obvious before now, Canadian consumers seem to be:
- very happy that the CRTC decision was over turned and Globalive is allowed to compete in Canada.
- Customer anger, frustration, and resentment are very obvious with Rogers, Bell, and Telus.
These feelings don’t just pop up. They have obviously been building in consumers over time. I hope this is a wake-up call for the providers. The anger and frustration being expressed is serious and I am disappointed they either were too naive to see it building in their customers, or just didn’t care. Either way, it will now probably directly affect them. My hope is that they learn to value their customers thoughts and opinions in the future. As a side note, I think this is the happiest I’ve seen Canadians with the current conservative government to date.

Oh happy, happy day! Businesses have been adjusting to changes since business began. They’ll adjust to this one too.