Book Review: The X and Y of Buy
This is my first book review, so please bare with me as I learn and improve. For anyone that views this blog, it has nothing to do with networks, security and is not technical. In reviewing the book, I agreed to post a review on my blog. I have also posted it on Amazon.
The X and Y of buy attempts to explain how male and females are different in the way they think and feel and how this affects companies ability to sell if they are not aware of and adjust their marketing and selling strategies to these differences. The book is divided into 2 main parts. The first part explains these differences and offers reasons for these differences. Then using the information on the differences used by males and females to make decision in part I, Part II takes you though how to sell to male and females. It outlines a 6 step process, as well as some typical sales scenarios. In each phase it gives pointers and steps to use for each gender.
While I liked the first part of the book, I found it to be too black and white. For example, one concept was the men prioritize and women synthesize. While it offers reasoning for it’s statements using Paul MacLean’s triune brain theory, this is but one explanation. While I found some of the concepts in the book to be very useful, I do not believe that male and females are as black and white as this book professes.
If you are looking for a quick book to give you some theories and logic as to how genders make decisions and apply them and are not interested in the many variations that may occur in males and females this book is for you. If however, you want to dive deeper into how to market and sell to genders this book is merely a very quick introduction.
