Starbucks card
As our house is being shown, I am working from a nearby Starbucks. I have had a Starbucks card for a while now and had not used it much till recently. I started using it because the Starbucks around here find it necessary to charge for Internet access which bothers me. With a Starbucks card you get 2 hours free a day, so I started populating mine and using it.
I just logged in to check it while sitting here, and found they keep a history of your purchases so you can review.
I bet like most companies that provide cards, the information they store on you and analyze for research is much more extensive than what is available to you on the website. With all this data, you could data mine quite extensively for patterns. Questions such as What do you tend to purchase and when? What else was available in the store at the time that you didn’t purchase? How does your pattern compare to others that purchased items in the same hour? What is the average spending per day/week/month based on postal code? Many other questions, but you get the idea. I wonder if you requested to see ‘all’ the information they have obtained on you, they would actually show you?
The other reason for the Starbucks card was a friend of mine who said “The cards are great! It’s not real money that way”.
